Backlinks are incoming links from other websites to your page, so you cannot create them yourself on a Notion page. What you control in Notion are internal links between your own pages or outbound links to external sites. If you want to link one Notion page to another, type @ followed by the page name or paste the page URL directly into your content. Notion will auto-format it as a clickable link or inline mention. If your goal is SEO and earning actual backlinks to a Notion page, first make sure the page is published publicly via Notion's share settings with search engine indexing enabled. Then promote that public URL through guest posts, social shares, directory listings, or outreach campaigns. The backlinks come from other sites choosing to link to your Notion URL, not from anything you configure inside Notion itself. Notion pages can rank in Google, but they face limitations. You cannot control meta tags, URL structure beyond the random slug, or add schema markup. The page loads as a single-page app which can cause indexing delays. At Ottawa SEO, we rarely recommend Notion for primary SEO targets because you sacrifice too much technical control. If you have a high-value page that needs backlinks, host it on your own domain where you own the URL, metadata, and redirect logic. That said, Notion works fine for internal knowledge bases, team wikis, or temporary content hubs where SEO is secondary. If you publish a useful resource there and it earns links naturally, that is a legitimate backlink. Just understand you are building equity on Notion's domain, not yours. For client-facing content or cornerstone pages in a link building campaign, use WordPress, Webflow, or another platform where you control the infrastructure. Notion is a document tool first and a public CMS second, so treat backlinks to Notion pages as a byproduct of sharing, not a strategic link building channel.