Webflow doesn't have native schema markup fields, so you implement it by injecting JSON-LD structured data directly into your site's code. JSON-LD is Google's recommended format and works perfectly with Webflow's custom code functionality. For individual pages, go to Page Settings > Custom Code and paste your JSON-LD script in the "Inside <head> tag" section. This works well for one-off schemas like Organization, LocalBusiness, or Article markup on specific landing pages. You write the schema as a <script type="application/ld+json"> block with your structured data inside. For site-wide schema (like Organization or WebSite markup), add the code in Project Settings > Custom Code in the same head section. This applies across all pages and is ideal for foundational markup that shouldn't change page to page. If you're running a CMS-driven site with blog posts or service pages, you'll need dynamic schema. Webflow's CMS fields can populate schema properties using embed blocks with custom code that pulls in CMS field values. For example, you can reference {{wf {"path":"name","type":"PlainText"} }} syntax to inject post titles or dates into Article schema. This requires some comfort with Webflow's CMS embed capabilities. Third-party tools like Schema App or Merkle's schema generator can simplify the process. Schema App has a Webflow integration that connects to your CMS and auto-generates markup, though it's a paid service ($600–$1,200 CAD/year for small sites). At Ottawa SEO, we typically hand-code JSON-LD for Webflow clients because it gives full control and avoids monthly tool costs. We create templates for common schema types (Local Business, Service, FAQ, Article) and reuse them across pages with minor tweaks. Always validate your markup with Google's Rich Results Test before publishing. One watch-out: Webflow's visual editor won't show schema changes, so you need to publish to staging or production and test with Schema Markup Validator to confirm it's rendering correctly. Also, avoid embedding raw HTML schema (microdata or RDFa) in Webflow rich text fields because it often gets stripped or escaped.