Go to search.google.com/search-console and sign in with any Google account. If you don't have one, create a free Gmail account first. Google Search Console itself is completely free and always has been. Once signed in, click "Add property" in the top left. You'll choose between Domain property (covers all subdomains and protocols) or URL prefix property (tracks only the exact protocol and subdomain you specify). Domain properties require DNS verification, which is cleaner long-term. URL prefix works if you only control the website backend, not the domain registrar. Verification methods include: - DNS record: Add a TXT record to your domain registrar. Best for agencies managing multiple sites. - HTML file upload: Download a file from GSC and upload it to your root directory via FTP or hosting panel. - HTML tag: Add a meta tag to your site's header. Works if you control the theme. - Google Analytics: If GA is already installed with the same Google account, instant verification. - Google Tag Manager: Same idea as Analytics, auto-verifies if GTM container is published. DNS verification takes 5–15 minutes to propagate but never expires. File and tag methods are instant but can break if you change themes or hosting. At Ottawa SEO, we use DNS for client sites we manage long-term and HTML tag for quick audits or single-project work. After verification, data starts populating within 24–48 hours. Historical data goes back roughly 16 months. You'll see search queries, impressions, clicks, coverage errors, and Core Web Vitals. If you're migrating from an old property or changing domains, use the Address Change tool under Settings to preserve historical context. Common issue: Multiple people needing access. Go to Settings > Users and permissions to add team members as Owner, Full User, or Restricted User. Owners can add/remove people; Full Users see all data but can't manage users; Restricted Users only see specific sections. Always have at least two Owners in case someone leaves the company or loses account access.