Go to business.google.com and sign in with the Google account associated with your business listing. That's your direct access point to manage everything from business hours to photos to customer reviews. If you already have a profile, you'll see your business dashboard immediately after logging in. If you're new, click "Add your business to Google" and follow the verification process, which usually involves receiving a postcard with a PIN at your business address in Canada (takes 5–14 days in Ottawa and Toronto, sometimes longer in rural areas). For businesses with multiple locations or agencies managing clients, you'll want to use the bulk management interface at business.google.com/locations. This lets you switch between profiles without logging in and out of different Google accounts. At Ottawa SEO, we typically set up a dedicated Gmail account for each client's GBP and grant our team manager-level access rather than owner access, so the client retains ultimate control. Three access scenarios people hit: First, you can't find your listing because someone else created it (common with franchises or if a previous marketing agency set it up). Request ownership through the "Own this business?" link on the Knowledge Panel. Second, your listing is suspended or unverified, in which case you'll see error messages when you log in and need to go through reinstatement. Third, you're managing a service-area business without a physical storefront, you'll hide your address during setup but still verify through mail. The mobile app (Google Business Profile app, formerly Google My Business) gives you the same access on iOS or Android. Useful for posting updates or responding to reviews on the go, but the desktop version at business.google.com has more complete functionality for bulk edits and insights. If you're locked out entirely and don't have the original email, you'll need to contact Google Business Profile support through the help center, but expect that process to take days or weeks. Keep your access credentials documented.