Page Authority is Moz's 0–100 prediction of how well a specific page will rank, based on link equity flowing to that page. There's no universal "good" threshold because it's relative to what you're competing against, but practical benchmarks help set expectations. For most small-to-medium businesses in Canada, a PA of 30–40 on key landing pages signals you've built some credible backlinks and internal link flow. Pages in the 40–60 range typically compete well for moderately competitive keywords in local or niche markets. Once you're above 60, you're in territory occupied by major publishers, long-standing resource pages, or content that's accumulated dozens of quality backlinks over years. What matters more than your raw PA is the PA of pages ranking for your target keyword. If the top five results all have PA 45–55 and yours sits at 28, you'll struggle. If they're at 35 and you're at 42, you have a structural advantage assuming content quality and relevance are comparable. Use Moz's Link Explorer or a tool like Ahrefs (which uses its own URL Rating metric) to benchmark competitors before deciding how much link building a page needs. Key things that increase PA: - External backlinks from pages that themselves have authority - Internal links from your own high-authority pages - Link placement in content (not footer or sidebar) - Anchor text relevance At Ottawa SEO, we don't chase PA as a goal. We build links to pages that drive business outcomes and watch PA as a trailing indicator. A local service page might rank perfectly well at PA 25 if competitors are weaker and the content matches intent. A competitive blog post targeting a national keyword might need sustained link building to push past 50. Context always trumps arbitrary score targets, but if you're consistently below 30 on pages you want to rank, that's a signal you need more link equity flowing to those URLs.