Seoul real estate prices vary dramatically by district. As of 2024, the citywide average for a mid-sized apartment (85–100 square meters) sits around ₩1.2–1.5 billion KRW, roughly $1.1–1.4 million CAD. Gangnam, Seocho, and Songpa districts—the traditional wealthy southern zones—regularly see prices above ₩2 billion KRW for similar units, with luxury properties hitting ₩3–5 billion KRW. Northern and eastern districts like Dobong, Nowon, or Gwangjin offer more accessible entry points at ₩600–900 million KRW for comparable sizes. Smaller studio and one-bedroom units in less central areas can start around ₩400–500 million KRW, though availability is tight. The market saw sharp climbs from 2020–2022 driven by low rates and demand concentration, then cooled slightly in 2023–2024 as the Bank of Korea raised rates and transaction volume dropped. Jeonse (전세), Korea's unique lease deposit system where tenants pay a massive lump sum instead of monthly rent, adds complexity—jeonse deposits often run 60–80% of purchase price, tying up enormous capital and influencing buyer behavior. Key considerations for anyone researching Seoul real estate: - Foreign ownership is allowed but requires registration and may face restrictions in certain military or protected zones. - Transaction taxes (acquisition tax, registration tax) total 4–12% depending on property value and whether it's your first home. - Proximity to subway lines, school districts, and redevelopment zones heavily impacts pricing—sometimes 20–30% premiums within a few blocks. From an SEO perspective, real estate agencies targeting Seoul need hyper-local content. Generic "Seoul real estate" pages lose to district-specific guides, jeonse explainers, and foreign buyer walkthroughs. Ottawa SEO's real estate clients in competitive markets use neighborhood landing pages with transit maps, price history charts, and school ratings—that same localization model works in Seoul's fragmented market. If you're optimizing for Korean search, Naver dominates over Google, requiring different technical SEO and content strategies entirely.