Link building pricing varies wildly based on the acquisition method and link quality you're targeting. A single editorial link on a niche-relevant DR50+ site typically costs $500–$1,500 when working with an agency or link broker. If you're buying links directly from site owners, expect $100–$800 per link, but you're handling outreach, vetting, and relationship management yourself. Monthly retainer models are more common for ongoing campaigns. Digital PR agencies charge $3,000–$10,000 monthly and aim to secure 5–15 links from news sites and industry publications. Guest posting campaigns run $2,000–$5,000 monthly for 3–8 placements. Broken link building or resource page outreach costs less upfront but demands more time, so agencies charge $1,500–$4,000 monthly for that labor. Cheap links under $50 exist but are almost always spammy PBN placements or footer links that do nothing or actively harm your rankings. The price reflects the editorial effort, domain authority, and traffic potential of the linking site. A link from a Canadian news outlet or a government .gc.ca page is worth far more than a random blog sidebar. At Ottawa SEO, we typically structure link building around campaign goals rather than per-link pricing. A local business might need 10–15 quality links over six months at $3,000–$5,000 total. A competitive national campaign could require $5,000–$8,000 monthly for sustained outreach across multiple tactics. The key tradeoff is speed versus cost: you can build links slowly through organic outreach and content for near-zero cash cost but significant time investment, or you can pay to accelerate placement on established sites. Avoid agencies guaranteeing exact link counts without vetting your niche first. Link difficulty varies dramatically. Getting 10 links in pet insurance is exponentially harder than 10 links in local home services. Price should reflect that reality, not arbitrary package tiers.