There are 6-8 widely recognized content marketing strategies, though you'll combine multiple approaches rather than picking just one. The core strategies include blogging and SEO-driven content, social media content, email marketing campaigns, video marketing, podcasting, lead magnets or gated content (ebooks, whitepapers), influencer or guest collaborations, and content repurposing across channels. Most businesses operate 3-4 strategies simultaneously. A typical Ottawa B2B company might run a blog for organic search, LinkedIn for distribution, email nurture sequences, and quarterly gated reports. An e-commerce brand might focus on Instagram content, YouTube product demos, email flows, and user-generated content campaigns. The real question isn't how many strategies exist, but which combination fits your buyer journey, team capacity, and market. Blogging plus email works for most B2B because it compounds over time. Video plus social works better for consumer brands that need demonstration and emotional connection. Podcasting makes sense when your audience commutes or when you're building authority in a specific niche. At Ottawa SEO Inc., we typically anchor strategies around owned content (blog, email list) because you control distribution and accumulation of SEO equity across 500+ domains. Social and video amplify that owned content but shouldn't be your foundation since platform algorithms change and you don't own the audience data. The mistake is spreading resources across all 8 strategies at 20% effort each. You'll see better ROI running 2-3 strategies at 80% capacity. Start with one content pillar, prove it drives leads or rankings, then layer in a second distribution channel. A SaaS company might publish 8-12 blog posts monthly, send 4 email digests, and post daily LinkedIn commentary, all sourced from the same research and keyword work. Budget also dictates mix. Video requires more production cost. Podcasting needs consistency over 30-40 episodes before traction. Blogging scales with freelance writers at $150-400 CAD per post. Match your strategy count to what you can sustain for 12+ months, not what sounds comprehensive in a kickoff deck.