A meta analysis for SEO typically takes 2–6 hours for a small site (20–50 pages) if you're just auditing existing tags and flagging problems. For a 200–500 page site, expect 1–2 full days. Enterprise sites with thousands of URLs can take a week or more, especially if you're segmenting by template type, checking for duplicate or missing tags, and writing new meta descriptions where needed. The time breaks down into audit (scanning for length violations, duplicates, missing tags, keyword mismatches) and remediation (writing new tags or creating templates for programmatic pages). Tools like Screaming Frog or Sitebulb can crawl and flag issues in minutes, but the real work is deciding what to rewrite. A thin ecommerce site with templated product pages goes faster than a blog with 300 unique articles that each need a custom meta description. At Ottawa SEO, we usually split meta analysis into two passes. First pass: export all title tags and descriptions, flag anything over 60 characters for titles or 155 for descriptions, identify duplicates, and note pages ranking in positions 5–15 where a CTR-optimized rewrite might push them higher. Second pass: batch-write replacements for high-priority pages (revenue drivers, near-page-one rankings, or pages with zero description). Low-traffic archive pages often get templated descriptions to save time. Watch out for scope creep. A pure meta audit should not turn into a full content rewrite unless that's the plan. Also, don't rewrite meta tags in a vacuum—check what's already ranking and whether the current tag is pulling decent CTR in Search Console. Sometimes a tag that looks ugly to you is already performing well, and changing it just to follow a character-count rule can backfire. Prioritize pages with impressions but low CTR, then move to missing or duplicate tags, then everything else.