Google Business Profile suspension appeals usually get an initial response within 3 to 5 business days after you submit through the official appeal form. If your case is straightforward and you provide solid documentation, you might see reinstatement within a week. Complex cases involving address disputes, service area confusion, or multiple previous violations can drag out to 2 to 4 weeks or longer. The timeline breaks down into stages. First, Google reviews your appeal submission and supporting documents, which takes that initial 3-5 days. If they need clarification or additional proof of legitimacy, they'll email you, adding another round of 3-7 days depending on how quickly you respond. Once approved, reinstatement is typically instant, though it can take 24-48 hours for your profile to fully reappear in search and maps. What slows things down is incomplete documentation. Google wants business registration, proof of physical location (like utility bills or lease agreements), and verification that you comply with their guidelines. For service-area businesses in Ottawa or other Canadian cities, showing CRA business registration and a legitimate office address speeds things up. Vague explanations or missing documents trigger delays. At Ottawa SEO, we've seen appeals resolved in as little as 4 days when clients submit comprehensive evidence upfront: incorporation documents, photos of signage, detailed explanations of how they fixed guideline violations. We've also seen cases linger for 6 weeks when businesses kept submitting partial information or didn't address the actual suspension reason. If you hit the 3-week mark with no resolution, escalate through the Google Business Profile community forums or Twitter support. Sometimes manual review queues get stuck. The key is patience plus thorough documentation on the first submission. Don't appeal multiple times simultaneously, as that resets the queue and flags your case as potentially problematic, extending the wait even further.