Google officially states that Business Profile appeals are reviewed within 3–5 business days, but in practice, timelines vary significantly based on the type of violation and Google's current queue volume. Simple content removals (like a rejected photo or post) often resolve within 48–72 hours, while suspension appeals—especially for hard suspensions where your profile is completely disabled—can take 7–14 days or longer. The appeal type matters. If you're appealing a soft suspension (profile visible but unverified), expect faster turnaround than a hard suspension tied to potential guideline violations like fake addresses, keyword stuffing in the business name, or suspected spam. Multi-location businesses appealing bulk suspensions sometimes wait 3+ weeks because Google's Trust & Safety team manually investigates patterns across all affected listings. During the wait, avoid submitting duplicate appeals or re-editing your profile, as this resets the review queue. Google sends status updates to the email associated with your Business Profile, so check spam folders if you haven't heard back within 5 business days. If you hit the two-week mark with no response, you can escalate through the Google Business Profile community forum or request a callback through the support interface (available for verified businesses in most regions). At Ottawa SEO, we track appeal timelines for clients across 500+ managed profiles. We've seen approval rates above 70% when the initial suspension was due to verification issues or minor guideline misunderstandings, but denials are common when businesses try to game the system with virtual offices or service-area manipulation. If your first appeal is denied, you get one additional appeal opportunity—use it to address the specific violation Google cited rather than repeating your original argument. After two denials, your options narrow to either correcting the underlying issue (like moving to a legitimate address) or starting fresh with a compliant new profile.