Google Business Profile appeals usually take 3 to 5 business days for an initial response, but the total resolution time varies widely based on what you're appealing. Simple issues like incorrect business information, category disputes, or photo rejections often get handled within a week. Suspension appeals and ownership verification disputes can drag out for 2 to 4 weeks, sometimes longer if Google requests additional documentation. The appeal type matters more than Google's stated timeline. If you're appealing a soft suspension (profile visible but can't edit), expect the shorter end. Hard suspensions where your listing disappeared entirely tend to require manual review by a specialized team, adding days or weeks. Reinstatement requests after a suspension for suspected spam or fake reviews are the slowest—Google scrutinizes these heavily and may ask for business registration documents, photos of your storefront, or utility bills. Response time also depends on how you submit the appeal. Using the in-dashboard "Request Review" button for suspensions is faster than generic support forms. If you have a Google Business Profile Product Expert or support contact, those channels can accelerate things, but most businesses don't have that access. At Ottawa SEO, we've seen appeals resolved in 48 hours and others stuck for 6 weeks. The pattern: clear documentation and a concise explanation speed things up. Don't write an essay—state the facts, attach proof if relevant (business license, lease agreement, photos), and avoid arguing. If you don't hear back in 7 business days, reply to your own appeal thread or escalate through the Google Business Profile Community forum where Product Experts sometimes intervene. One trap: submitting multiple appeals for the same issue can reset the queue and slow things down. File once, wait the full week, then follow up if needed. For suspension appeals specifically, make sure your website and business info fully comply with Google's guidelines before appealing—reinstatement just to get suspended again wastes everyone's time.