Log into business.google.com with the Google account that manages your listing. If you have multiple locations, select the one you want to edit from the dashboard. Click the pencil or edit icon next to any section—business name, address, phone, hours, website, categories, or attributes. Most edits save immediately, but changes to your business name, address, or primary category typically trigger a review process that can take 3–7 days. For hours of operation, you can set regular weekly hours plus special hours for holidays or temporary closures. Always mark yourself closed on actual holidays rather than deleting the hours, because Google uses this data for search results. For categories, your primary category matters most for ranking—choose the most specific option that matches what you actually do, then add 5–9 secondary categories to cover service variations. Photos and posts are managed through the Photos and Posts tabs. Upload exterior shots, interior shots, team photos, and work examples. Google recommends at least one new photo every week, though every 3–5 days is better for active profiles. Posts expire after 7 days, so treat them like social media updates for events, offers, or news. The Products and Services sections let you showcase specific offerings with prices. Fill these out completely if you're in retail, restaurants, or professional services—they often appear in local pack results. At Ottawa SEO, we tell clients to update their profile every time something changes in the real world: new phone number, holiday hours, service additions, or team photos. The businesses that treat their profile like a living document consistently outrank those that set it once and forget it. If an edit gets rejected, Google usually emails the reason. Common rejections include business names with keywords stuffed in, addresses that don't match public records, or phone numbers that forward to call tracking services. Fix the issue and resubmit. For address changes, you may need to re-verify with a postcard, phone call, or video depending on your business type and edit history.