Multi-location Google Business Profile management in Canada follows a specific structure: a single Business Group account (formerly called Business Account) contains separate listings for each physical location. Do not try to combine multiple locations into a single listing — Google will eventually catch this and suspend or merge the listings, costing you years of accumulated reviews and citation equity. For each Canadian location: separate verified physical address; location-specific local phone number (not a shared 1-800); location-specific hours reflecting actual local operating times; location-specific photos showing that specific location's exterior, interior, team, and work; location-specific reviews — never share or transplant reviews between locations; and location-specific Q&A populated with that location's specific anticipated buyer questions. For Canadian chains or franchises with 10+ locations: use the bulk verification process available through Google Business Profile. You'll need to demonstrate centralized control over the business, but the bulk process eliminates the per-location postcard verification step. National Canadian brands (banks, retail chains, restaurant groups) all operate this way. The most common multi-location mistake we see in Canadian client engagements: location landing pages on the brand website that are near-duplicates of each other. Each location landing page must have meaningfully unique content — local team bios, location-specific photos, location-specific services or specialties, neighbourhood-specific references, and location-specific schema markup. Generic templated location pages with only the address swapped trigger Google's near-duplicate filter and suppress local pack visibility for the affected locations. For service-area businesses (those serving customers at customer locations), the Canadian best practice is one verified address with service areas defined by postal-code-prefix groups or named municipalities, not separate listings for each city served — Google explicitly disallows this and will suspend offending accounts.