Law firm SEO is a YMYL discipline with several Canada-specific considerations. The high-impact tactics: (1) Practice-area pages for each service, with jurisdictional clarity (Ontario family law, BC personal injury, Quebec immigration, etc.) — generic 'family law' pages without province specificity rarely rank in Canadian search; (2) Lawyer bio pages with full credentials (call to bar dates, law school, bar memberships, notable case results within professional conduct rules), Person schema, and clear contact information; (3) Google Business Profile optimization with attorney-specific categories, service-area definitions, and active review acquisition; (4) Citations on Canadian legal directories (Canadian Lawyer Directory, Lawyers.ca, ratemds.com for medical-legal) and provincial law society listings; (5) Content that demonstrates real expertise — case-result articles, legal-update commentary, in-depth practice-area guides — not generic 'what is family law' content. (6) Strict adherence to provincial law-society advertising rules (Ontario, BC, Alberta, Quebec all have different requirements). (7) Schema markup for LegalService, Attorney, and Review with care to comply with Google's review guidelines and law-society rules simultaneously.