Dental practice SEO is one of the more competitive local SEO disciplines in most Canadian markets — patient acquisition costs have risen substantially since 2021. The proven tactical playbook: (1) Google Business Profile dominance — complete profile, 100+ reviews with active acquisition program, weekly Google Posts, real photos of the practice updated quarterly, accurate categories (Dentist primary, plus all sub-specialties offered); (2) Service-area landing pages — separate pages for each treatment (Invisalign, dental implants, root canal, cosmetic dentistry, emergency dentistry) with thorough copy, treatment-specific FAQs, before/after photo galleries where regulations permit, and pricing transparency where competitively viable; (3) Healthcare-directory citations — RateMDs, Healthgrades.ca, Doctor.ca, plus provincial dental association listings; (4) Patient review velocity — automated post-appointment review requests via PatientPop, Solutionreach, or similar; (5) Content marketing on patient-relevant questions ('how much do dental implants cost in [city]', 'is Invisalign covered by Canadian insurance', etc.); (6) Schema markup for MedicalBusiness, Dentist, and individual treatment Service entities. The combined effect of these tactics typically reduces patient acquisition cost by 30–50% over 12 months versus paid-only acquisition.