For Canadian businesses operating multiple physical locations, each location needs its own Google Business Profile listing — one shared listing across multiple locations is against Google's guidelines and limits visibility for each market. The process: log into business.google.com using a single management account, select 'Add a single business' for each new location, complete the address using a Canada Post-recognized format, choose primary and secondary categories specific to that location's actual operations, and verify each separately. For businesses with 10+ locations, Google offers bulk verification through a structured CSV upload and a streamlined verification path. The bulk upload requires precise formatting (specific column names, exact address normalization) and human review by Google. The bulk verification process typically takes 7–14 days; ad-hoc verification of single locations typically completes within 5 days for postcard verification or instantly for phone or video verification. Once verified, each location should have unique content — local manager bios, location-specific service offerings, location-relevant photos, and weekly Google Posts that reference the specific location's market. Identical content across locations triggers Google's near-duplicate detection and suppresses visibility for all locations. For multi-location franchises or service brands, consider creating a primary management hierarchy in Google Business Profile manager so that head-office staff can centrally manage standards while local-location operators can update day-to-day details. This significantly reduces the operational burden of multi-location optimization.