Edmonton's web design market splits into three tiers. Local boutique agencies like Emphasize Design and Pixel Perfect Web handle most SMB redesigns in the $8,000–$25,000 range and know Alberta business culture well. Mid-tier shops like ATB Digital and Webstractions work in the $25,000–$75,000 bracket and typically include strategy, UX research, and basic technical SEO. For projects above $75,000, Edmonton companies often look to Toronto or Vancouver agencies or hire specialized firms that pair design with conversion optimization and technical infrastructure. What separates good redesign work from mediocre is how the agency handles existing SEO equity. A site that ranks well organically can lose 30–60% of its traffic if URL structures change without proper 301 redirects, metadata gets stripped during migration, or page speed tanks because the new theme is bloated. The best agencies audit your current rankings first, map old URLs to new ones, preserve title tags and schema markup, and run side-by-side staging tests before launch. Industry fit matters more than portfolio aesthetics. An agency experienced in Edmonton real estate won't necessarily understand SaaS onboarding flows or e-commerce cart abandonment psychology. Ask for references in your vertical and whether theyA/B test layouts post-launch or just deliver a static design and disappear. At Ottawa SEO, we run redesigns as technical SEO projects first and visual overhauls second. We start with a crawl of the existing site, identify which pages drive revenue or leads, then design around preserving and improving those conversion paths. Most agencies do the opposite and treat SEO as an afterthought add-on. Budget $12,000–$20,000 minimum for a proper SMB redesign that won't destroy your search visibility, and expect 8–14 weeks from kickoff to launch if discovery and content migration are included.