Wix offers a free plan, but it's only practical for personal projects or testing. The free tier forces a Wix-branded subdomain (yourname.wixsite.com/yoursite), displays Wix ads on your pages, and provides minimal storage and bandwidth. No legitimate business should launch on the free plan. Paid plans start around $17 CAD per month for the basic "Light" tier, which connects a custom domain and removes ads but offers limited storage (2 GB) and bandwidth. The "Core" plan at roughly $30 CAD per month is where most small businesses land—it includes 50 GB storage, basic SEO tools, and enough bandwidth for moderate traffic. E-commerce plans start around $35 CAD monthly and go up to $160+ for enterprise features like priority support and advanced analytics. You'll also pay separately for your domain name (typically $15–25 CAD per year through Wix or any registrar) and potentially for premium apps from the Wix App Market. Many businesses underestimate app costs—form builders, booking systems, and advanced SEO tools often run $10–30 per month each. The real cost question isn't the subscription—it's opportunity cost. Wix's proprietary platform locks you in. You can't export your site to WordPress or another CMS if you outgrow it, and you're stuck with Wix's SEO limitations (slower page speeds, less control over technical SEO, rigid URL structures). At Ottawa SEO, we've seen companies spend $500–1,000 CAD per year on Wix only to rebuild from scratch on WordPress when they need better performance or flexibility. For a simple brochure site with no SEO ambitions, Wix works. But if you're serious about organic growth, factor in migration costs down the road. A $1,500–3,000 custom WordPress build often delivers better ROI over three years than paying Wix monthly and eventually rebuilding anyway. The subscription looks cheap until you add up 36 months plus the inevitable platform switch.