Google Business Profile offers a standalone mobile app available on both iOS and Android. The app gives you full control over your listing without needing to access a desktop browser or the Google Maps interface. You can update your business hours, add photos, respond to customer reviews, create posts, and track how customers find your listing—all from your phone. The app replaced the old "Google My Business" app in 2022 when Google rebranded the entire platform. If you still have the legacy app installed, it redirects to the new Google Business Profile app. Functionality is nearly identical to the desktop version, though some bulk editing features work better on a computer if you manage multiple locations. For most single-location businesses in Ottawa or anywhere else, the app is the fastest way to stay on top of your profile. You get push notifications when someone leaves a review, which matters because responding within 24 hours shows Google and potential customers that you're active. You can also upload fresh photos during site visits or events, which keeps your listing current without waiting until you're back at a desk. At Ottawa SEO, we recommend clients install the app even if they primarily manage their profile from desktop. Review response time directly impacts local rankings, and the app ensures you never miss a notification. The insights tab shows search queries, map views, and actions like calls or direction requests, giving you real-time data on how your listing performs. One limitation: if you manage 10+ locations, the app can feel clunky for bulk updates. In those cases, we use the desktop Business Profile Manager or API integrations. But for day-to-day monitoring and quick edits, the app works well. Just make sure you're logged into the Google account that has ownership or manager access to your listing, or you won't see your business when you open the app.