Sign into business.google.com with the Google account that manages your listing. If you have multiple locations, select the one you want to edit. Most fields have a pencil or edit icon you can click to make changes directly. Categories, business name, address, phone, hours, services, and descriptions are all editable this way. Some changes require verification. If you're updating your business name or address, Google may ask you to verify via postcard, phone, email, or video depending on your business type and history. This process can add 5–7 days for postcard verification or be instant for phone or email if you're eligible. Minor edits like hours, photos, or service lists usually publish within a few hours to 3 days without re-verification. Watch out for suggested edits from users. Google crowdsources information, so strangers can suggest changes to your hours, phone number, or other details. Check the "Info" tab regularly and approve or reject these suggestions. If you ignore them, Google may accept user edits automatically, which can overwrite your correct information with outdated or wrong data. For multi-location businesses, use bulk upload via spreadsheet in the "Locations" tab. This is faster than editing 10+ profiles one by one. Ottawa SEO uses bulk uploads for clients with 3 or more locations because it reduces error rates and keeps NAP consistency tight across the portfolio. If you're locked out or don't own the listing yet, request access through the "Own this business?" prompt on the listing itself. You'll need to verify ownership. If someone else claimed it incorrectly, use the "Request access" option and explain your situation. Google's support for Business Profile issues is hit or miss, but submitting documentation like your business license, CRA registration, or lease agreement speeds things up. Expect 7–14 days for ownership disputes to resolve.