You can absolutely delete a Google Business Profile, but understand that it's permanent and removes your business from Google Search, Maps, and all Google services. The process takes about 30 days to complete, during which Google may still show your listing. To delete your profile, log into your Business Profile Manager at business.google.com. Select the location you want to remove, click the three-dot menu or 'Settings' in the left sidebar, then look for 'Delete profile' or 'Close or remove this profile.' Google will ask you to confirm because this action can't be undone. If you have multiple locations, you'll need to repeat this for each one individually. Before you delete, consider whether 'marking as temporarily closed' or 'marking as permanently closed' makes more sense. Temporarily closed keeps your profile alive if you're dealing with renovations, seasonal closure, or relocation. Permanently closed tells Google the business no longer operates but doesn't erase your listing history immediately. Deletion is the nuclear option that wipes everything including reviews, photos, and any ranking equity you've built. One critical gotcha: if you don't own or manage the profile, you can't delete it. You'll need to claim it first or request ownership through Google's support process. We see this often with Ottawa businesses that changed hands or had profiles created by customers or Google's automated systems. At Ottawa SEO, we rarely recommend deletion unless you're shutting down permanently or dealing with a duplicate listing that's hurting your visibility. If you're rebranding or moving, transferring ownership or updating the existing profile preserves your review count and local ranking signals. Deleting means starting from zero if you ever come back, and competitors immediately fill that Map Pack spot you worked to earn. If the goal is reputation management, you can't escape bad reviews by deleting, they often surface elsewhere or get screenshotted. Address the root problem instead.