A meta description can absolutely be two sentences, and in most cases, that's the ideal structure. Google's display limit hovers around 150–160 characters on desktop (120–130 on mobile), which gives you enough room for a direct answer or value proposition in the first sentence, followed by a supporting detail or CTA in the second. This two-sentence format mirrors how people naturally scan search results: they want to know what the page offers and why they should click. The first sentence should directly address the search intent. If someone searches "Ottawa kitchen renovations cost," your first sentence might state the typical range or key factors. The second sentence can reinforce credibility, mention a unique angle, or nudge the click with action language like "Get a free quote" or "Compare 2024 pricing." Single-sentence descriptions can work for very focused queries, but they often waste the available character budget. Three or more sentences usually get cut off mid-thought, which looks sloppy and reduces click-through rate. Two sentences hit the sweet spot: enough to convey value without risking truncation. At Ottawa SEO, we write meta descriptions in two sentences for roughly 80% of pages. We front-load the primary keyword naturally in the first sentence, then use the second to differentiate from competitors in the SERP. For local service pages, that second sentence often includes the city name and a trust signal like years in business or a credential. For blog posts, it might preview a key takeaway or data point. Keep in mind Google rewrites meta descriptions about 60–70% of the time anyway, pulling snippets from your page content when it thinks those better match the query. That doesn't mean your meta description is pointless—it still influences CTR when Google does use it, and it forces you to clarify your page's value proposition. Write two clear sentences, stay under 155 characters, and you'll cover the majority of scenarios where your description actually shows up.