Are AI Overviews killing SEO?

Are AI Overviews killing SEO?No — AI Overviews are reshaping SEO, not killing it. Click-through rates on classical organic results have dropped 15–25% on queries where AI Overviews appear, but the brands cited inside the AI Overview itself capture meaningful new visibility and trust signals.AnswerThe data on AI Overviews is more nuanced than the headlines suggest. On informational queries where an AI Overview appears, classical organic CTR drops 15–25% on average — meaningful but not catastrophic. The bigger story is that brands cited in the AI Overview itself capture a new form of visibility: they appear with their domain name attached to authoritative answers, which translates to brand-trust accretion even when it does not translate to a direct click. Brands not cited in the AI Overview lose visibility twice — they lose the click AND they are not associated with the answer the user remembers. The practical strategic shift: original data, named authors, and explicit answer formatting now matter more than they did in 2022. The rest of SEO (technical, links, content depth) still matters.