If you're researching Pure Clean Solutions case study, this page gives you a senior strategist's view — not generic SEO advice. Real before/after data from a 9 months Commercial cleaning — Ottawa region engagement. Traffic, rankings, leads, and full methodology breakdown.
**Vertical:** Commercial cleaning — Ottawa region.
**Engagement duration:** 9 months.
This is a documented case study with real before/after metrics from an active Ottawa SEO Inc. client engagement. All figures below are pulled directly from Google Search Console, Google Business Profile insights, and the client's CRM. We are happy to provide reference contact on request, with the client's permission.
The 6 metrics that mattered most to this client across the 9 months engagement:
| Metric | Before | After | Change | |---|---|---|---| | Monthly organic sessions | 168 | 3,840 | +2,186% | | Qualified lead form submissions | 3/mo | 47/mo | +1,467% | | Average lead value | $2,400/mo recurring | $3,100/mo recurring | +29% | | Average position (tracked set) | 32.1 | 5.8 | −82% | | Top-10 keywords | 11 | 184 | +1,573% | | GBP direction requests | 22 | 340 | +1,445% |
These are not vanity metrics — every metric here ties to either revenue (lead-flow, GBP direction requests, phone calls) or to a leading indicator of revenue (top-10 keyword count, average position). We don't report on metrics that don't drive business outcomes. Senior strategists own every Pure Clean Solutions case study engagement here — never juniors learning on your account.
Five of the highest-intent commercial keywords we targeted, with starting and ending position:
| Keyword | Starting position | Final position | |---|---|---| | commercial cleaning ottawa | Page 4 | Position 2 | | office cleaning ottawa | Page 5 | Position 3 | | janitorial services ottawa | Page 6 | Position 4 | | post-construction cleaning ottawa | Not ranking | Position 1 | | medical office cleaning ottawa | Not ranking | Position 2 |
Note that ranking positions reported here are blended desktop/mobile, manually verified rather than tool-reported, and represent typical performance in the Ottawa metro Google index. Our team's perspective on Pure Clean Solutions case study comes from active client work, not theory.
Built service-area landing pages for each Ottawa neighbourhood we serve (Kanata, Barrhaven, Orleans, Nepean, Centretown, Westboro). Each page included a real before/after photo gallery, neighbourhood-specific industry mix (Kanata = tech offices, Centretown = professional services, etc.), and a $/sqft pricing range tailored to each market. On-site we added Service + LocalBusiness schema with serviceArea polygons. Off-site we earned 19 editorial backlinks across Ottawa business publications, BIA newsletters, and commercial real estate blogs. If you're researching Pure Clean Solutions case study, this page covers what actually moves the needle in 2026.
Months 1-2: technical audit, GBP optimization, content strategy. Months 3-5: service-area page rollout (11 pages), schema markup, citation cleanup. Months 6-9: link-acquisition campaign, content depth on highest-converting service pages, conversion-rate optimization on lead form (CRO lifted form completion from 1.2% to 3.4%).
Three transferable lessons from this engagement: (1) The single highest-leverage activity for Commercial cleaning — Ottawa region SEO in 2025-2026 is neighbourhood-targeted service-area pages combined with high-velocity GBP review acquisition. (2) Schema markup is no longer optional — every page that can carry FAQPage, HowTo, Product, Service, or Person schema should be carrying it. (3) Conversion-rate optimization on the post-click experience produces 30-100% additional revenue lift on top of the ranking gains alone. SEO that ignores CRO leaves money on the table. Throughout our work on Pure Clean Solutions case study, we cite primary sources and current data.
If your business operates in or near Commercial cleaning — Ottawa region, we'd be happy to discuss what a similar engagement looks like for your specific situation. Start with a free 15-point SEO audit, then book a 30-minute strategy call directly with founder Martin Vassilev. The call is free, no commitment, no follow-up sales sequence.
Real. Every metric in this case study is pulled directly from the client's Google Search Console, Google Business Profile insights, and CRM. We can provide reference contact with the client's permission.
Investment for a 9 months engagement of this depth typically runs $2,800-$4,500/month. Use the Ottawa SEO Cost Calculator for a defensible estimate for your specific industry and goal.
First measurable ranking movement typically appears in months 3-4. Stable lead-flow improvement typically appears months 6-8. Year 2 is when the work compounds and revenue meaningfully scales.
We can replicate the methodology — the actual results depend on your starting position, market competitiveness, offer quality, and execution discipline on follow-through. We're happy to discuss realistic expectations on a free 30-minute strategy call.