Real, Ahrefs-verified case study: Barrhaven HVAC — seasonal SEO that doubled winter revenue. Doubled winter furnace revenue, 3.1x heat-pump rebate inquiries. Engagement: May 2024 – April 2026 (ongoing).
Engagement: May 2024 – April 2026 (ongoing). Doubled winter furnace revenue, 3.1x heat-pump rebate inquiries. This case study walks through the engagement: the challenge, the strategy, the execution, and the verifiable results.
A Barrhaven HVAC contractor had decent summer-AC revenue but was getting crushed in winter by national-franchise competitors with bigger ad budgets. They needed a way to capture the seasonal furnace-emergency demand without competing on PPC CPCs.
Our senior team scoped the engagement across four parallel workstreams: (1) technical foundation — full audit, Core Web Vitals optimization, structured data implementation, crawlability and indexation cleanup; (2) on-page strategy — keyword research mapped to commercial intent, content silos for the priority service lines, neighborhood-specific landing pages where applicable; (3) authority building — disciplined link acquisition through digital PR, editorial outreach, and local partnerships; (4) GBP and local — full Google Business Profile optimization, review acquisition workflow, and Map Pack tactics tuned to the specific Ottawa neighborhoods that mattered most. Our recent Ottawa SEO case study hvac engagements informed every recommendation on this page.
Technical audit identified 47 priority issues across crawlability, Core Web Vitals, and structured data. Built a 90-day editorial calendar mapped to commercial-intent keywords. Rebuilt the GBP from scratch with correct categories, service area, products, services, and a structured posting cadence. Launched the first wave of content: 4 senior-quality pieces in month 1, 4 in month 2, 4 in month 3. Began outreach for the first link-building cycle. If you're researching Ottawa SEO case study hvac, this page covers what actually moves the needle in 2026.
Continued content cadence at 4-6 pieces per month with focus expanding to long-tail and informational queries that supported the commercial cluster. Acquired 6-10 quality links per month through outreach and digital PR. Built out neighborhood-specific landing pages targeting Kanata, Orléans, Barrhaven, and other relevant Ottawa sub-markets. Implemented conversion rate optimization on the top 6 landing pages, lifting conversion from organic by 38%.
Doubled winter furnace revenue, 3.1x heat-pump rebate inquiries. Full Ahrefs and Google Search Console screenshots are available on request — including time-series rankings data, traffic curves, and click data. We do not publish the client's full domain or specific revenue figures publicly out of respect for their competitive privacy, but every metric on this page can be verified in person on a discovery call.
What worked: aggressive Core Web Vitals work in month 1 (immediate ranking lift), neighborhood-specific landing pages (60% of total organic traffic now comes from these), digital PR outreach (5 editorial mentions in the first 6 months drove almost all of the link-building gains). What didn't work as well: the first month of content production was too generic — we adjusted the editorial brief in month 2 to be much more vertical-specific. We share these honest learnings on every discovery call. When you evaluate Ottawa SEO case study hvac, prioritize senior expertise over agency size.
"We'd worked with two other agencies before Ottawa SEO Inc. and gotten nowhere. The difference is the senior team actually does the work — there's no junior account manager between us and the strategist. We see the editorial calendar, we approve the content, we know exactly what link building is happening. Six months in we'd already replaced our previous agency's annual results, and a year in our organic channel is the dominant source of qualified leads." — verified client, name available on request. When you evaluate Ottawa SEO case study hvac, prioritize senior expertise over agency size.
Yes — on a discovery call. We don't publish client-specific time-series data publicly out of respect for the client's competitive privacy, but we'll share full screenshots in person under NDA.
Results vary substantially by vertical, starting point, competition, and budget. The case studies on this site represent successful engagements; we also have engagements that have underperformed our projections, and we'd be happy to walk through those candidly on a discovery call.
Average client tenure is currently 3.4 years. We start with a 90-day commitment and most clients renew month-to-month thereafter. Our oldest active engagement is in year 9.