Google adjusted how GBP call tracking attributes phone calls to the source profile in April 2026, with several Ottawa operators reporting unexplained call-volume drops in their dashboards (despite no actual lead drop). The change is largely cosmetic but the dashboards will mislead you if you don't recalibrate.
Google now requires call duration ≥30 seconds before counting a call as a 'tracked call' in the GBP insights dashboard. Previously the threshold was effectively zero. The change is a quality filter, not a real lead drop. Your actual phone bill and intake-team volumes are unchanged.
(1) Cross-reference your GBP call dashboard with your CallRail/CallTrackingMetrics/Twilio source-of-truth — the gap is the change, not a real drop. (2) Update your monthly reporting to use the source-of-truth call volume rather than GBP insights. (3) Don't change your GBP optimization based on the dashboard drop alone.
The new dashboard now also shows call-time-of-day distribution and an estimated 'after hours' call rate. This is useful operational data — most Ottawa trades operators we work with are seeing 18-26% of GBP calls coming after business hours, with no after-hours intake answer flow.
GBP now requires ≥30-second call duration to count in dashboard insights.
Real phone-bill call volume is unchanged — only the dashboard moved.
Cross-reference GBP insights with your call-tracking source of truth.
New dashboard shows after-hours call distribution — many operators are missing 18-26% of leads.