Local SEO is the discipline of winning Google's local-pack and map results for service-area businesses. It is structurally different from national SEO — the algorithm weights are different (proximity, GBP signal velocity, citation consistency, review velocity), and the playbook is specific.
Every local SEO engagement includes: **Google Business Profile optimization with review-velocity engineering, citation-NAP consistency campaign across 50+ relevant directories, schema engineering (LocalBusiness/Service), local link-building from neighbourhood-relevant publishers, location-specific landing pages, and competitive local-pack monitoring**.
Reporting is monthly, transparent, and built around the metrics that actually drive your business — not vanity rankings on irrelevant keywords. You see what we're doing, what the impact has been, and what's planned for the next cycle.
For ongoing engagements, you also get scheduled strategy calls, on-demand Slack access, and quarterly business reviews focused on the business outcomes (lead flow, conversion-rate lift, pipeline) — not just the SEO metrics.
**stable top-3 local-pack presence within 4-8 months for the highest-intent service queries in your service area.**
That is the realistic, measurable outcome of a serious local SEO engagement. We don't promise specific keyword positions (no honest agency does — too many factors are outside any agency's control), but we do commit to the structural work that produces these compounding outcomes when executed at quality and consistency.
If the outcome you need is materially different from this — faster timelines, dramatically larger volume, or a specific competitive position by a specific date — let's have a frank scoping conversation before signing anything. Sometimes the right answer is a different scope. Sometimes the right answer is honestly that local SEO is not the highest-leverage move for your business this quarter, and we'll tell you that.
Realistic investment for local SEO is **$1,800-$5,500/month**. Use the Ottawa SEO Cost Calculator for a defensible budget specific to your scope and competitive tier.
No setup fee. No annual minimum. Month-to-month contracts (or one-time scope for audit work). We earn renewal on results.
Three structural reasons:
**1. Twelve years of operating depth in this specific service.** We've been shipping local SEO engagements continuously since 2014. The playbook is repeatable, refined, and applied on day one — we don't bill you for our learning curve.
**2. Senior-strategist delivery at a sane price point.** Canadian-market salary structure means we deliver equivalent senior work at 25-35% below typical agency pricing for the same scope. No junior-account-manager handoff.
**3. Founder-led accountability.** Martin Vassilev personally signs off on every engagement. Strategy decisions, monthly reporting, and quarterly business reviews come from the same person across the entire engagement lifetime.
Local SEO is the right fit when you have a service-area business — single or multi-location — competing for local-pack and map-result visibility in your service area.
It is **not** the right fit when you need results in under 90 days — SEO timelines are structural, not negotiable. We are transparent about fit because misaligned engagements waste both parties' time and reputation.
$1,800-$5,500/month, scope-dependent. Use our calculator to model a defensible budget for your specific situation.
Foundation results in months 1-3, measurable lift in months 3-6, sustained dominance in months 6-12. Specific timelines depend on competitive tier and execution consistency.
Google Business Profile optimization with review-velocity engineering, citation-NAP consistency campaign across 50+ relevant directories, schema engineering (LocalBusiness/Service), local link-building from neighbourhood-relevant publishers, location-specific landing pages, and competitive local-pack monitoring.
Month-to-month, no setup fee, no annual minimum, 30-day cancellation notice. We earn renewal on results.
No — and any agency that does is either lying or operating in a vacuum. Too many factors are outside any agency's control. We commit to the structural work that produces compounding outcomes when executed at quality and consistency.