Link building is the discipline of earning editorial placements from publications that Google trusts as authorities. We do this through original research, expert commentary, digital PR, and the broken-link-and-resource-page work that still produces results when executed at quality.
Every link building engagement includes: **monthly editorial-link acquisition target (typically 4-12 placements depending on tier), original-research and digital-PR campaigns, broken-link and resource-page outreach, podcast and quoted-source placement, and competitive backlink monitoring**.
Reporting is monthly, transparent, and built around the metrics that actually drive your business — not vanity rankings on irrelevant keywords. You see what we're doing, what the impact has been, and what's planned for the next cycle.
For ongoing engagements, you also get scheduled strategy calls, on-demand Slack access, and quarterly business reviews focused on the business outcomes (lead flow, conversion-rate lift, pipeline) — not just the SEO metrics.
**sustained domain-authority lift, measurable referral-traffic from placements, and the structural authority that translates to top-3 positioning on competitive commercial queries.**
That is the realistic, measurable outcome of a serious link building engagement. We don't promise specific keyword positions (no honest agency does — too many factors are outside any agency's control), but we do commit to the structural work that produces these compounding outcomes when executed at quality and consistency.
If the outcome you need is materially different from this — faster timelines, dramatically larger volume, or a specific competitive position by a specific date — let's have a frank scoping conversation before signing anything. Sometimes the right answer is a different scope. Sometimes the right answer is honestly that link building is not the highest-leverage move for your business this quarter, and we'll tell you that.
Realistic investment for link building is **$3,500-$15,000/month (volume and quality scale together)**. Use the Ottawa SEO Cost Calculator for a defensible budget specific to your scope and competitive tier.
No setup fee. No annual minimum. Month-to-month contracts (or one-time scope for audit work). We earn renewal on results.
Three structural reasons:
**1. Twelve years of operating depth in this specific service.** We've been shipping link building engagements continuously since 2014. The playbook is repeatable, refined, and applied on day one — we don't bill you for our learning curve.
**2. Senior-strategist delivery at a sane price point.** Canadian-market salary structure means we deliver equivalent senior work at 25-35% below typical agency pricing for the same scope. No junior-account-manager handoff.
**3. Founder-led accountability.** Martin Vassilev personally signs off on every engagement. Strategy decisions, monthly reporting, and quarterly business reviews come from the same person across the entire engagement lifetime.
Link building is the right fit when you have an established content foundation already in place, ready to compound on link equity, and the budget for genuine editorial outreach (not bulk-link schemes).
It is **not** the right fit when you don't yet have content foundation in place — link equity to a thin site doesn't compound. We are transparent about fit because misaligned engagements waste both parties' time and reputation.
$3,500-$15,000/month (volume and quality scale together), scope-dependent. Use our calculator to model a defensible budget for your specific situation.
Foundation results in months 1-3, measurable lift in months 3-6, sustained dominance in months 6-12. Specific timelines depend on competitive tier and execution consistency.
Monthly editorial-link acquisition target (typically 4-12 placements depending on tier), original-research and digital-PR campaigns, broken-link and resource-page outreach, podcast and quoted-source placement, and competitive backlink monitoring.
Month-to-month, no setup fee, no annual minimum, 30-day cancellation notice. We earn renewal on results.
No — and any agency that does is either lying or operating in a vacuum. Too many factors are outside any agency's control. We commit to the structural work that produces compounding outcomes when executed at quality and consistency.