AI engines are increasingly the first place SaaS buyers research. Earning citations in 'best [category]' AI Overviews and ChatGPT answers requires the same playbook as classic SaaS SEO plus aggressive entity work, structured author bios, and FAQPage schema on every page.
9-15 months to meaningful pipeline contribution for new programs. Faster on existing high-authority domains.
Yes — buyers search for it, you should own the narrative. Be honest about tradeoffs to maintain trust.
Yes if they offer genuine value per page. Mass thin-content programmatic gets hit by quality updates.
Significant — both for direct conversions and as a quality signal feeding AI engines.