Schema Markup Implementation: A Practitioner's Reference

Schema Markup Implementation: A Practitioner's ReferenceSchema Markup Implementation: A Practitioner's Reference: comprehensive practitioner reference for Canadian organizations executing serious SEO programs.IntroductionPart 1 — Strategy: How to think about thisPart 2 — Architecture: Site structure that compoundsPart 3 — Content: What to publish and how oftenPart 4 — Technical foundationPart 5 — Authority and trustPart 6 — Measurement and reportingBringing it together