GEO extends classic SEO with techniques aimed at large-language-model retrieval and citation: answer-first paragraphs, dense factual content, structured data (especially FAQPage and HowTo), Wikipedia/Reddit/industry-directory citation building, and entity disambiguation. Where SEO targets ranking on a SERP, GEO targets being quoted inside the AI's response.
By Q2 2026, AI engines influence an estimated 18–28% of high-intent commercial queries. Brands that aren't being cited there are invisible to that traffic.