Specialist SEO for Canadian ecommerce — Shopify, BigCommerce, WooCommerce, custom.
Ecommerce SEO has four distinct surfaces: category pages (the highest-volume commercial surface), product pages (the conversion surface), brand pages (the authority surface), and content/blog (the top-funnel surface). Most Canadian ecommerce sites underinvest in category-page optimization — they have great product pages but weak collection-level content. This is consistently the highest-ROI fix in our ecommerce engagements. Ottawa SEO Inc. has operated continuously since 2014 — twelve years of compounding ranking wins across a 500+ domain portfolio managed by founder Martin Vassilev. Every recommendation here comes from work we've shipped.
Category-page content depth (500+ words above and below the product grid), product-page schema completeness (Product, AggregateRating, Offer, ShippingDeliveryTime), brand pages with proper authority signals, and faceted-navigation crawl management to prevent index bloat.
Small Shopify store: $1,500-$3,500/month. Mid-size ecommerce: $3,500-$8,000/month. Enterprise ecommerce or multi-store: $8,000-$25,000/month. Use the SEO cost calculator for an instant range, or book a strategy call for a fixed-fee proposal.
We have shipped ecommerce seo engagements across Canada since 2014. See our case studies for representative engagements with measured before-and-after data, or run a free 15-point live audit on your current site to surface the highest-priority gaps.
Category-page content depth. Most ecommerce sites have 0-50 word category pages; competitors with 500+ word category content consistently outrank them.