What we are formally certified in, what we are partnered with, where we have spoken, and what we have published. With links so each item can be verified.
**Founder (Martin Vassilev):**
- Google Analytics 4 Certified (current) - Google Ads Search Certified (current) - HubSpot SEO Certified (current) - Semrush Technical SEO Exam (passed 2025) - Ahrefs Certification (current)
**Team:**
- 4 of 6 full-time team members hold at least one current Google Analytics or Google Ads certification. - 2 hold a CXL Mini-Degree (Technical SEO or Conversion Optimization).
We consider certifications a baseline, not a credential — actual operating experience matters more. But the baseline is current and verifiable.
- **Google Partner** (Ads program; current). - **Stape Partner** for server-side tagging implementations. - **Webflow Partner** (Bronze) for client sites built on Webflow.
We are deliberately not partnered with link-building marketplaces, PBN networks, or any vendor whose business model conflicts with our editorial independence.
Martin Vassilev has spoken at the following industry events (most recent first):
- BrightonSEO (San Diego, October 2025) — "AI Overview citations: what we learned tracking 1,200 queries." - SearchLove Toronto (June 2025) — "Local SEO for Canadian multi-location businesses." - MozCon Live (June 2024) — "The boring fundamentals: technical SEO that still wins." - ContentTECH Summit (March 2024) — "E-E-A-T for service businesses."
Slides and recordings are linked from each event page above.
Research we have published:
- State of AI Search Citations in Canada — 2026 Report — original study on which domains gpt-5.2 cites for Canadian SEO queries. - How Much Does SEO Cost in Canada (2026) — pricing benchmark study from 47 Canadian agency proposals. - 50-entry SEO Glossary with `DefinedTerm` schema, used as reference material by other Canadian agencies.
No, and we treat them as a baseline only. Certifications mean the basics are covered. Whether we can run a complex enterprise engagement is shown by the case studies, not the badges.
Yes. On request we provide certificate numbers and verification URLs for any item on this page.