Pick 25-50 prompts that represent the questions your buyers actually ask. Mix head queries (broad, high volume) and long-tail (specific, high-intent). Lock the set for 6-12 months — comparing apples to apples month-over-month is the point.
Run the set monthly across each engine you care about. Record: was the brand cited? Position of citation? Was a competitor cited? Trend over time.
Monthly is the right cadence for most businesses. Weekly is overkill for stable categories; quarterly misses the dynamics.
No. A 50-prompt spreadsheet, run monthly, is enough for most mid-market clients. Tools help when you cross 200+ prompts or 5+ engines.
Partially — AI Overview impressions are now reported, with caveats. Drill into the search appearance filter.
Depends on competition. For most service categories, 15-30% is healthy. Above 50% on a defined prompt set is dominant.