Build a 25-50 prompt set representing your buyer questions. Run it across Google AI Mode, ChatGPT Search, and Perplexity. Record citation outcomes per prompt per engine. This becomes your zero point.
Score your top 50 organic-traffic pages with the 12-factor model. Pages above 80 are good; pages 60-80 are tier-1 fix targets; pages under 60 either get rewritten or pruned.
Audit llms.txt presence, robots.txt AI-bot policy, schema coverage, sitewide author markup, dateModified hygiene. Gaps here are usually the highest-ROI fixes because they affect every page on the site at once.
Audit Wikidata, Crunchbase, LinkedIn, Knowledge Panel coverage. Score author entity strength for top contributors. Identify gaps where off-site work would unlock disproportionate citation lift.
Synthesize the above into a 90-day plan with weekly milestones. Quick wins first (llms.txt, schema sitewide, top-10 page rewrites). Strategic investments next (entity work, original research). Reserve budget for the quarterly refresh cadence.
For a typical mid-market site (under 500 pages): 5-8 business days for the audit + roadmap. Larger sites scale roughly linearly.
Both work. The framework is documented; the value of an agency is execution velocity and benchmarking against other clients in your category.
A scored audit report (per-page scores, technical findings, entity gaps), a prioritized 90-day roadmap, and a tracking dashboard for ongoing measurement.
Range from CAD 4,000 for a small site to CAD 25,000+ for enterprise. Get in touch for a scoped estimate.